Why Are QR Code Labels Important For Your Branding?

QR codes are also known as 2D barcode labels, or data matrix labels. These small digital codes can be printed onto product labels to include more information for the user or buyer than can fit on the label itself. Many industries like food, nutraceuticals, wine and spirits, children’s toys, and so much more are including QR codes on their labels to provide the user with information like safety instructions, assembly instructions, website links, and even videos that may provide more insight about the product and its uses. 

Some other common uses of QR code labels include many outdoor uses to replace the use of paper pamphlets and menus. You will often see QR labels used in amusement parks and outdoor spaces to provide maps or directions. Many restaurants have also switched to using QR menus, reducing contact and saving on print materials. 

The easiest way to incorporate QR codes on your product labels and packaging is to work with a professional printer who can generate and track QR codes and incorporate them into your label design allowing customers to simply scan your product with their phone to access the extra information you want to provide to them.

If you are looking for a label printer that can do all of this and more, Flexo-Graphics can help. Flexo-Graphics is not only a trusted label printer with over 40 years of experience to share with their clients but they also offer QR code generation and tracking services. Flexo-Graphics can help you create an eye-catching custom label and incoprparte a unique QR code that directs the users of your products to whatever web page, video, or information you need to share with them. 

If you are interested in using QR codes on your product labels or packaging and would like to speak with printing professionals to learn more, contact Flexo-Graphics here. Our skilled team of labeling experts is here to answer your questions and help you create the best labels for your needs. Call today to learn more.