OTC pharmaceutical labels have been experiencing steady growth in recent years with the growth of the over-the-counter pharmaceutical industry at large. The global market is projected to reach $178 billion by 2024. This growth can be attributed to factors such as increasing health awareness among consumers, the rising prevalence of self-medication, and the expanding availability of OTC drugs.
The industry still faces challenges, however: intense competition, regulatory issues, and the need for innovation in product development and marketing strategies are just a few of them.
How to Succeed with Effective OTC Pharmaceutical Labels
In this industry, companies must constantly innovate and adapt to succeed and grow. One important feature that helps companies stand out in the market is their product labels. OTC pharmaceutical labels serve as a critical tool to communicate important information about products to consumers, including their active ingredients, dosage instructions, potential side effects, and much more.
With the increasing prevalence of self-medication and the availability of OTC drugs, consumers are taking a more active role in managing their health. As such, companies that invest in clear and informative labels can build trust with their customers and increase their market share. In today’s changing landscape, OTC pharma companies must prioritize label design and messaging to stay ahead of the competition and meet the evolving needs of their consumers.
Inovar is the premier label printer for OTC pharma companies, and with over 60 years of experience, we fully understand the unique needs of this industry. Here are three label features that are integral for OTC pharmaceutical products that we proudly offer to help our partners get the impact they require from their labels.
Extended Content OTC Pharmaceutical Labels
One effective way for OTC pharmaceutical labels to optimize space and communicate essential information to consumers is through extended content labels (ECLs). These labels provide additional space to include regulatory, ingredient, dosage, and other pertinent information that may not fit on a traditional label. ECLs offer a more comprehensive and user-friendly approach to product labeling, ensuring that consumers have access to all the necessary information they need to make informed decisions about their health.
By leveraging ECLs, OTC pharmaceutical companies can differentiate their products and build brand loyalty by providing a transparent and informative label that prioritizes the needs of the consumer and meets regulatory requirements. As the industry continues to evolve and face new challenges, companies that invest in innovative labeling strategies such as ECLs will be better equipped for success. Learn more about our many types of ECLs and the benefits they offer your brand here.
Label Security Features
To help you further enhance product safety and build trust with consumers, Inovar Packaging Group offers a range of security features for OTC pharmaceutical labels. These features include tamper evident labels such as shrink sleeves and black light additives, as well as consecutive numbering and inventory control features. With these security measures in place, companies can prevent counterfeit products from entering the market, ensuring that consumers receive authentic and safe products.
In a highly competitive industry where consumers prioritize safety and reliability, investing in security features for product labels can set OTC pharmaceutical companies apart and help them build a loyal customer base. Inovar’s commitment to product safety and security is an important step towards meeting the evolving needs of the market and ensuring the continued growth of your brand. Discover some more about security and other features we offer OTC brands here.
Unparalleled Quality of OTC Pharmaceutical Labels
Inovar Packaging Group is uniquely poised to provide unparalleled quality products, such as OTC pharmaceutical labels, as well as options for companies of all kinds. In a market where consumers prioritize safety and efficacy, your label is a critical tool for communicating important information about your product and showing customers that you are a trustworthy brand with quality products. We have locations that are compliant to FDA Title 21 CFR Part 11 and the EU’s EMEA Annex 11, GMI Certified locations, and ISO Certified locations as well.
As the industry continues to evolve, our dedication to innovative solutions, service, and quality makes us an essential partner for OTC pharmaceutical companies looking to grow and meet the evolving needs of their consumers. Request your free quote today to get started.
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